Hi, My Name is Jenny. SEO and Content Marketing Expert.

As a Content Strategist at Compose.ly, I spearheaded the development of cutting-edge content strategies that align with evolving search landscapes. Expertly analyzing SERPs and Google’s AI Overviews to create comprehensive, data-driven content briefs that empower writers to produce high-impact, ranking-ready content. Bridging the gap between SEO best practices and AI-driven search trends to ensure our clients’ content consistently captures prime SERP real estate.

As a Senior Content Writer at Semrush, I consistently delivered high-quality, SEO-focused content by adhering to detailed and strict content briefs. This role emphasized my ability to follow internal procedures meticulously, ensuring all deliverables met the company’s exacting standards. My experience at Semrush showcases my adaptability and dedication to maintaining consistency within established guidelines.

At Ahrefs, I played a pivotal role in elevating their content development process. Before my tenure, writers created their own content briefs, leading to inconsistent workflows. I introduced a comprehensive and well-structured briefing process that streamlined content creation. My briefs were so effective that they became the company-wide standard, showcasing my ability to innovate and set new benchmarks for content quality and team efficiency.

While at Lumar, I took on a multifaceted role that encompassed writing, creating detailed content briefs, and editing the work of other writers. This diverse experience allowed me to refine my skills in crafting effective briefs and ensuring quality and consistency across all content. My contributions supported the team in producing well-structured, impactful content aligned with strategic goals.https://www.lumar.io/blog/author/jenny-abouobaia/

As SEO Director at Session Media, I specialized in developing and executing SEO strategies for B2B SaaS clients, driving significant improvements in organic performance. I led SEO campaigns from strategy through execution, ensuring alignment with clients’ business objectives and consistently delivering measurable results. My role involved managing cross-functional teams, optimizing on-page and off-page SEO, and leveraging data to refine and enhance strategies. I successfully boosted organic traffic, improved keyword rankings, and ensured clients saw tangible ROI from their SEO investments. My experience at Session Media sharpened my ability to lead teams, drive impactful SEO strategies, and deliver results in a fast-paced, client-focused environment.

As Content Marketing Manager at Niche Website Builders, I developed and executed data-driven content strategies, leveraging critical thinking to optimize performance and align with business goals. I managed client accounts, building strong relationships to ensure satisfaction and delivering measurable results. By implementing new SOPs and creating detailed content briefs, I increased content output by 30% and drove a 50% rise in search rankings for content produced under my leadership. I utilized AI tools like Surfer SEO and Jasper to streamline content creation processes, enhancing efficiency and precision. Demonstrating strong project management skills, I led cross-functional teams to deliver high-quality, SEO-driven content on time and within budget, while fostering collaboration through excellent communication, adaptability, and leadership.